Matilda Egere-Cooper is a busy lady. She's an award-winning journalist, photographer and lecturer, and is also the Managing Director of the company Culture 360, which runs arts listings website The Cultural Exposé and The Culture Club Photography Workshops. Here she talks about her favourite work tools: from Berocca to an old-fashioned diary...
Full name/age/job title:
Matilda Egere-Cooper, 31, Managing Director, Culture 360 Limited.
What does your job involve?
Too much! Culture 360 is the umbrella company for the different projects I do, so 60% of my time is spent developing The Culture Club Photography Workshops, which offers fun and creative learning experiences, while 40% of my time is spent as the editor of The Cultural Exposé – a site which covers things to do and see in London and beyond. Generally, my job involves a lot of strategic planning for the business, researching, writing and proofing copy (for the site), managing freelancers and staff, coordinating workshops and dealing with customers, constant e-mailing... I wear a lot of hats!
Five things you couldn’t work without:
1. My Apple products
I’m not purposely plugging the brand, but having a MacBook Pro, iPad and iPhone makes organising my life and responsibilities that little bit easier. I set reminders all the time which are synced across all my devices, and I use mindmapping apps for brainstorming. I do love my technology and nine times out of 10, Apple doesn’t disappoint.
2. A physical diary
This sounds like a contradiction to my obsession with technology, but I love writing things down – and having a paper diary is just one of those habits I’ve had for decades which I’m yet to shake off. Plus, it’s handy for that one out of 10 times my Apple products fail – it happens.
3. Supplements and Berocca
My energy levels tend to drop quite quickly, so I make sure I have a glass of Berocca in the morning, plus supplements to keep me going through the day. Aside from that, I’m into running so I make sure I do that at least three times a week, which also helps me to stay energetic.
I live to graze on something while I’m working, whether it’s dried mango or raisins or Chinese rice crackers. It keeps my energy up.
I have a vision board of images which reminds me of the “bigger picture” – the things I’m working towards – so I’m reminded that in spite of the sacrifices today, the future can and will be bright tomorrow. Just a quick glance at that on a daily basis and I’m raring to go!
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