As a competitive Irish dancer I won fourteen World Championships and numerous other national and international titles. What started off as a hobby turned into 5-year accomplished career, performing lead roles in several productions. Most memorably it gave me the opportunity to perform over 1000 shows in iconic venues across 30 countries attended by heads of state, royalty and esteemed social figures.

Having been at the forefront of competitive and professional Irish Dance, I have seen very little advancement from the original Riverdance production in 1994. However the marketability of this high energy and cultural dance form is creating a demand for a more modern approach. This has inspired me to become a leader in the fusion of popular dance forms and exploration into audiovisual technology. I intend to develop this into a full-scale stage performance using signature modern costuming and interactive social media, maximised by guerrilla marketing techniques and viral campaigns.